Tag Archives: The Creative Penn

Practical business strategies for freelance writers

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  Photo courtesy of Louis J. Hall

If you want to make a living as a freelance writer, then you’ll need a realistic perspective of the writing endeavors that pay best in relation to the amounts of time they require. Having recently faced financial reality when filing your income tax return, you ought to know exactly how much money it takes to support your household for 365 days.

I’m in the midst of reading Chris Higgins’ $2.99 ebook, The Blogger Abides: A Practical Guide to Writing Well & Not Starving, but it’s not too soon to recommend it as a primer for anyone who wants to make a profession of freelance writing. Based on the author’s experience as a paid blogger, the book is filled with succinct advice that’s logical and easy to understand.

The markets for different types of writing will fluctuate, but the laws of supply and demand remain predictable. Lower barriers to entry (digital publishing and online distribution) enable and increase suppliers (writers). If the demand (from readers) for the product (written work) remains steady (it has!) and does not increase along with the supply, then prices for the product (written work) will decrease. Whimpering and wallowing in self-pity will not change this.

In his 2008 book Here Comes Everybody, Clay Shirky makes the point, “If everyone can do something, it is no longer rare enough to pay for, even if it is vital.”

Advances in free or inexpensive web editing, blogging, or content management software have all but removed the technological barriers that existed when the Web was new. Now that virtually everyone can publish their written work, publishing per se gradually is shifting from a professional to an amateur endeavor. Some say the transformation already has occurred.

Web-based content is distributed globally and is more easily retrievable than printed materials, which means the best and the most widely discussed writing on the Web can be reproduced and shared with few obstacles. If “published” no longer distinguishes the professional from the amateur writer, then perhaps “widely read” and “paid” have become the new criteria. How to find readers and get paid are the problems a freelance writer needs to solve now. It should be some consolation that being a good writer matters as much as it ever did.

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