Aspiring authors eager for encouragement can be glad of one thing, which I can promise will never change: human nature. Most of their competitors—other writers vying to win readers—will fail to capitalize on the opportunities they’re given. They will consider themselves too talented to be overlooked, too intelligent to take advice, and too exceptional to fail.
Day after day, I receive queries from authors whose books were published, either traditionally or nontraditionally, but then languished without appreciable sales. These writers took or were given their chances and did not make the most of them. Usually, they haven’t recognized or tried to rectify the problems that kept their books from reaching or appealing to readers. When it’s too late, they want someone else to repair the damage.
I don’t often hear from unsuccessful authors who know exactly where they stand. I’m contacted by those who are mystified by book buyers’ disappointing reactions to their work. Oblivious to the reasons, these particular writers remain confident that fairytale success will find them if only they believe in themselves.
No amount of testimony by successful authors whose years of struggle and relentless practice enabled their careers will convince a writer who doesn’t want to face the unpleasant aspects of the business of creative writing. The obstacles include endless revisions and rejections, critical scrutiny, meager pay, and a market robust enough to cater to readers’ every whim rather than every writer’s wallet. Unwavering perfectionism, sincere humility and willingness to learn, and the ability to connect with audiences are rare qualities even in the most talented writers. That’s why there are so few success stories, compared to failed attempts, in book publishing. The coincidence of necessary personal and professional qualities is truly unusual.
Occasionally, good writers do recognize how much effort and time it will cost them to achieve the careers they envision, and the realization paralyzes them. They may believe they can’t handle the pressure or the demands on their time, that the market isn’t fair, or that their aspirations are self-indulgent. I have more sympathy for them than for the failed author who is hobbled by a big ego. The fact remains that authors today have more choices and resources than ever before to enable their success. Along with those choices and opportunities goes the personal responsibility to make the best use of them.
Sounds true, you say, but where should a writer who honestly wants to improve seek reliable, free advice? Here are a few good sources.
Start Here: How to Get Your Book Published by Jane Friedman
A Flowchart For Diagnosing Self Publishing Problems by Morris Rosenthal