Best bargain: NoiseTrade Books

Day 2: My idea of a bargain might not be the same as yours, but you ought to be able to find an ebook that interests you among the current offerings at NoiseTrade Books, where some authors and publishers are giving away their digital goods in exchange for your email address. Register on the site to download an ebook. You’ll be asked if you want to leave a tip, but you’re not obligated.

Outview, by Brandt LeggI’ve bought quite a bit of music through NoiseTrade. When the service began offering itself as a marketing platform for books as well, it seemed like an ideal combination. The company is located in Brentwood, Tennessee, a suburb of Nashville. They’re very possessive of their company logo, so instead I’ll give you the image of one of the ebooks being given away today—Outview, the complete first volume of a YA fantasy trilogy by Brandt Legg.

Readers who are familiar only with Kindle ebook downloads will want to read NoiseTrade’s instructions for downloading ebooks in Mobi format or Amazon’s Kindle Help. It takes effort to transfer ebooks from sources other than Amazon to your Kindle, but the technical know-how will set you free.

Not all of the titles available through NoiseTrade Books are full-length books. Some are mere excerpts. I’m completely turned off by 35- or 75-page samples positioned as giveaways. Online previews should be free. A publisher or bookseller always should display a sample to consumers who are deciding whether to buy.

BookADay-The Borough Press

Best blogs for advice on book marketing and publicity

Every author—this is an enormous blind spot for people—underestimates the amount of work involved in a book’s publicity campaign. Good publicity is the element of a book’s success that more writers overlook than any other aspect of publishing.

I’d go as far as saying that the lack of understanding about how to promote a book is the single most influential reason for the popularity of self-publishing. People simply don’t know what they don’t know about things they’ve never done before. Creating a book has become inexpensive enough that hundreds of thousands of people each year will learn firsthand, and often to their dismay, what it will take to sell a book.

Writers who are more strategic and methodical soon recognize the tactical advantage to be gained if they learn about self-promotion and put marketing and publicity strategies in place before their books are published. There are two steps: knowing and doing. Few authors will proceed to knowing, and an infinitely smaller group will take a crack at doing.

There you have it—the secret that most authors will never know, at least not until it’s too late.

Some writers work harder than others.

Authors can start knowing more about book marketing and publicity by studying the advice offered by the following bloggers. Serious writers will put the effort into doing what these bloggers recommend.

The Book Publicity Blog by Yen Cheong, enterprise community and collaboration specialist at Pearson

Chris Brogan, Human Business Works

Jane Friedman, asst. professor of e-media, University of Cincinnati

Meghan Ward’s Writerland

Paula Margulies, Paula Margulies Communications

A few years ago I posted A list of FREE ebooks about book marketing.

You know of bloggers who cover this topic with intelligence and humor. Please feel free to share your recommendations by leaving a comment.