How to get your book reviewed

Brilliant and generous publicists and authors have provided step-by-step instructions for getting critics and bloggers to review new books. Their advice isn’t difficult to locate online. Find helpful links to a few of them below.

Do authors need to know how to get reviews of their books? Don’t publishers assume all responsibility for book publicity?

In the real world, a book publisher establishes a finite publicity budget for each new title. The budget limits the number of ARCs the publisher will send to review outlets—anywhere from a handful to hundreds of advanced review copies. When those ARCs are gone, typically that’s the end of it.

In other words, entrepreneurial authors who coordinate their own publicity efforts with their publishers’ campaigns are doing the smart thing.

Publishers routinely ask their authors to suggest where to send ARCs for review.

Authors are presumed to have an awareness of their readership or potential readership, and they’re also expected to have some good ideas for sources of publicity. Writers shouldn’t be surprised by this request. They should do the research far ahead of time, before being asked, in order to be prepared with the answers.

If a book publisher doesn’t ask for the author’s input, the author or the author’s freelance publicist should contact the publisher to discuss the plan for garnering book reviews and publicity. Waiting, hoping, wondering, and procrastinating until it’s too late only guarantees failure, because some important media outlets publish reviews only prior to or at the precise time of a book’s launch.

After a publisher gives the go-ahead, an author can learn from the tutorials in the following list before impetuously rushing in. Resorting to a mass email blasted to a list of book reviewers, aside from being diabolical, is an ineffective strategy. The most influential reviewers can read only a tiny fraction of the advance copies they receive. Why do they pick certain books to review? By answering the question before it’s asked, an author will be much more likely to get good results.

7 Simple Steps to Getting Your Book Reviewed
by Paula Krapf, Author Marketing Experts, Inc.

Advanced Review Copies of a Book Being Published
by Rick Frishman, Planned Television Arts

How To Get Your Book Reviewed
Marketing Tips for Authors

After learning the professional, common-sense method of requesting a book review, an author will need contact details for appropriate publications and bloggers. A list of all types of book reviewers can be found on the Book Reviewers page of my blog. A discerning writer will contact only the reviewers who are most likely to be interested in the book.

Mastery

Have you noticed that every time you go to your bank these days, the faces of the tellers behind the counter are unfamiliar? Every time, new faces. The turnover at banks must be phenomenal. Even baristas and cable installers have more longevity. Probably they get paid more.

The problem with such rapid occupational turnover is that employees don’t remain with one company long enough to really learn their jobs. Which means customers can’t get the service they pay for. Getting what they pay for becomes the customer’s job, rather than the service provider’s, which eventually compels the customer to adopt DIY strategies.

Do any companies reward their employees for superior performance—for mastering a set of tasks? I can’t remember ever working for one that did. Maybe that’s why I appreciate being paid a straight commission now. The more competent and efficient I can become, the higher my compensation should be. No excuses.

Other than self-respect, what incentive for excellent performance does an employee of a big company have?

No wonder it’s become a gig economy.