The following advice is not intended for superstars and bestselling authors.
If you’ve created an online profile that you don’t intend to use, then delete it this week. Don’t leave it out there with unanswered inquiries, especially when they’re publicly visible. Everyone who sees an earnest question that has been posted by someone and ignored by you will think you don’t care about your followers, readers, and fans.
Many social media profiles will allow you to adjust your notification settings so you’ll receive them via the email application you use every day. An alert will pop into your regular email inbox. If a profile you’ve created doesn’t offer this function, then you’ll need to discipline yourself to check that profile at least every other day. Delete your profile from a site if it’s too much trouble to check regularly.
Unless they’re spam or harassment, treat questions sent to you as comments, email, or text messages as though they were being asked in person. The sender is getting an unfavorable impression if you haven’t responded. Take the time to create a generic but friendly reply that you can copy and paste, if necessary.
If you don’t already have one, make a list of your social media profiles and email inboxes for your daily checks. Your browser’s bookmarks or favorites feature can streamline the process. Most of your social media profiles should be linked to the website that serves as your hub.
Don’t forget to update your biographical information periodically. Nothing highlights your neglectfulness more than an above-the-fold “update” that speaks of a past event as if it were still in the future.