Martin Shepard: “Selling books depends on reaching potential readers”

Over at The Cockeyed Pessimist, Martin Shepard, co-publisher with his wife, Judith, at The Permanent Press, has summarized what they’ve “learned over the past 35 years when it comes to promoting and selling books.” Read his post to pick up on some best practices.

The archives of The Cockeyed Pessimist’s blog contain some fascinating and fervent accounts of the publisher’s frustration with big media. Good insights for anyone in the book business.

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