Want publicity? Be discoverable.

The following tweet appeared in my LinkedIn updates today:

TwitterBluestalking:
Authors (esp. Chicago area), if you don’t have website I can’t easily contact you for library program & will often just give up.

@Bluestalking is the Twitter ID for Lisa Guidarini. On LinkedIn, she lists the following as her current occupations:

  • Book Reviewer/IPPY Award Judge at Independent Publisher
  • Book Reviewer/Author Event Reporter at Patch.com – Algonquin, IL
  • Book Reviewer at Bookbrowse.com
  • Book Reviewer at Booklist
  • Book Reviewer at Library Journal
  • Book reviewer/critic at National Book Critics Circle
  • Adult Program Coordinator at Algonquin Area Public Library

If you’re a new author, particularly one located in the Chicago area, Lisa Guidarini is someone you’d probably like to know. She can take you places. But if you’re stuck in the 20th century, perched behind a security wall on Facebook, or otherwise hiding out like a fugitive, then you are defeating yourself. Readers can’t find you, and neither can people who are willing to make the effort to connect you with readers.

Want publicity? Be discoverable.

  1. Have a website or blog that lists your books, your contact information, and your publicist’s name and contact information.
  2. Check your email and voicemail daily.
  3. Respond to professional inquiries within 24 hours. (That’s 24 hours from the time the inquiry was sent, not 24 hours from the time you received it.)
  4. Be prepared to send a press/media kit and a copy of your book without delay.

2 Replies to “Want publicity? Be discoverable.”

  1. I’m always surprised when I find an author who isn’t on the web in some form. (After years of blogging, I’m less surprised by authors with sites that look like they were designed by a blind man in the nineties.)

  2. Does the shoddy appearance of an author’s website affect your decision to review the author’s book, Liviana? I’m curious.

    In my experience, there’s very little correlation between a person’s skill as a writer and his or her technical abilities, but I can’t seem to avoid thinking that a person’s online presence says everything about interpersonal communication skills and professionalism.

    Aspiring authors are told that literary agents don’t find clients by reading blogs or web-based publications, but I know quite a few agents who do. A writer has about two minutes to make a good impression with a blog or a website. No creative writing sample? No email address? Missed opportunity.

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