It’s no secret that you can discover what consumers need and want by paying attention to what they search for online. Finding an effective way to respond to those demands is a pretty good business strategy.
For example, a blogger might write additional posts to elaborate on popular topics. A software developer could design a platform to streamline the delivery of a sought-after service. A freelancer can offer new types of services based on predicted demands. And job seekers are wise to heed indicators of emerging or expanding markets.
Do you monitor your site statistics to see which search terms deliver the most readers to your blog or website? Are certain search terms beginning to appear more frequently? I watch my site stats on a daily basis, but today I made the effort to view the data for the life of my four-year-old blog.
If your blog is hosted by WordPress.com, you can find the cumulative statistics for the most popular search terms that bring visitors to your blog. Just click on My Blog > Site Stats. Locate the section titled Search Engine Terms and click on This Week. I know it’s counterintuitive. You’ll see a page displaying Search Terms for 7 days ending… Below that header, you can click on 30 Days, Quarter, Year, or All time.
These are the top ten searches that brought viewers to my blog during the past four years:
To view the most popular posts during the life of your WordPress.com blog, click on My Blog > Site Stats and find the section titled Top Posts & Pages. Click on This Week, which will bring up a screen displaying the Top Posts for 7 days ending… Below that header, you can select 30 Days, Quarter, Year, or All time.
Following are my blog’s top posts for the past four years. I didn’t include the blog’s homepage, which gets the most traffic by far, much of it driven by Facebook. My blog’s homepage always displays the newest post, so its relative popularity doesn’t tell me anything about what attracted the views.
It’s worth mentioning that the older the blog and the larger the number of posts, the better the data.
I’m sharing this information, because I think it’s valuable to anyone in the book publishing business. Individuals conducting online research are trying to find these things, and some of them are willing to pay if you can deliver what they need. Well, maybe not the folks seeking FREE ebooks, I’ll grant you. But interest in submission tracking seems to be growing steadily, judging by the number of times I’ve noticed it in my site stats recently.
Publishing project management and the provision of à la carte book publishing and marketing services have been talked about for years. The popular search terms that brought traffic to my blog indicate that folks are still trying to obtain assistance in these areas. Next week, I think I’ll try to blog about companies that offer one-stop shopping for busy authors who need these services.
Meanwhile, if you’re one of the people looking for screenwriting blogs, try Save the Cat! If you’re a screenwriter looking for screenwriting blogs, did you happen to notice that quite a few authors are looking for book video trailers? And if you’re a blogger, check out Hal Licino’s “Write Effective Blog Posts Using Hollywood Screenwriting Principles.” If only I’d seen Hal’s advice before I wrote this boring post. On the other hand, that wildly popular old FREE ebooks post of mine is a snoozer.