Publicity tips for book authors
Quick links to posts about online networking, blogging, and other forms of publicity for writers and book authors
Previously posted on Treated & Released:
Guest blogger Sheila Clover English: What is the benefit of using a book video?
Elsewhere on the Web:
The whole book marketing enchilada, courtesy of Brian Feinblum, BookMarketingBuzzBlog
Got all that? Dennis Cass, the author of Head Case: How I Almost Lost My Mind Trying to Understand My Brain, is feeling the pressure too:
Get Known Before the Book Deal, by Christina Katz, offers authors advice on building their platforms.
Steve Weber’s Plug Your Book! Online Book Marketing for Authors can be downloaded for free from Feedbooks.
Thriller writer J.A. Konrath is giving away The Newbie’s Guide To Publishing Book, his PDF ebook.
Jane Friedman shares her no-nonsense approach to “Audience Development: Critical to Every Writer’s Future” and offers “Draft Your Platform Action Plan: 5 Worksheets” as free downloads.
Author Chris Brogan of New Marketing Labs lays out “An Author’s Plan for Social Media Efforts.”
Author Robin Black explains her approach in “What, Me Market? (Book Marketing for the Clueless).”
Yen Cheong, assistant director of publicity at Viking and Penguin, posted:
“Promoting author events on event listing websites“
“What to include on author websites“
“DIY book promotion and publicity“
“What authors (and venues) need to know about scheduling book talks / signings“
Dan Schawbel lists in Forbes “5 Reasons why your online presence will replace your résumé in 10 years.”
The folks at Berrett-Koehler Publishers put together a thoughtful tip sheet for authors, “Social Networks and Online Affinity Groups,” and were nice enough to include a link to Treated & Released. Thanks, BK!
Internet.com (a Jupitermedia Corporation enterprise) presents “A New Chapter in Bookselling: Social Networking Sites” by Frank Fortunato.
Shrinking Violet Promotions presents “An Interview with a Real Live Publicist: Random House’s Kathy Dunn.”
Literary agent Andy Ross interviews “MaryMary Bisbee-Beek, Freelance Book Publicist.”
Poet Todd Boss explains how to design and “Print a Sampler Card.”
Shelf Awareness provides a list of trade shows and book fairs.
Looking for a case study? GalleyCat’s Jeff Rivera interviews “Author Abiola Abrams: On How Writers Can Build a Platform.”
Ayelet Neff of Blonde 2.0 describes “10 Steps for the Creation of the Best Facebook Page for Your Brand.”
Advice about starting a blog can be found at:
WordPress.org: Introduction to Blogging
WordPress.com: Thinking of WordPress.com for Your Business?
Jason Kaneshiro: Ten Reasons Why You Should Start Your Own Blog
Guy Kawasaki: How Blogging Promotes Books
Mike Wallagher: How to Start a Blog
Mashable: 40+ Free Blog Hosts (there are more)
Tom Christensen on Writers’ Blogs: 3 Dos + 3 Don’ts—or, the Basics of Karma
Maria Schneider: 20 Tips for Good Blogging
Robert Lee Brewer: 25 Ways to Increase Blog Traffic
Joel Friedlander, The Book Designer: Author Blogging 101: Top 7 Strategies for Blog Marketing
Photoshop Tutorials by Jennifer Apple: Blog Tutorial – Tips for Blog Templates & Blog Design in Photoshop
Teaching Degree.org Blog: 100 Tips, Tools, and Resources for Teaching Students about Social Media
J.A. Konrath: A Newbie’s Guide to Publishing (on blogging)
Harold Rabinowitz: Blogging Is Not As Easy As It Looks – Part 1
Jakob Nielsen’s Alertbox: Write Articles, Not Blog Postings
Innovation in College Media: Interview with David Cohn, Spot.us
Legal tips for bloggers can be found at:
Aviva Directory: 12 Important U.S. Laws Every Blogger Needs to Know
Electronic Frontier Foundation: Legal Guide for Bloggers
Citizen Media Law Project: Legal Guide
Center for Social Media at American University: Fair Use & Copyright
A Wooden Horse White Paper: Intellectual property attorney explains copyright and public domain when posting on social media
©ollectanea: Collected perspectives on copyright
Federal Trade Commission: Guides Concerning the Use of Endorsements and Testimonials in Advertising
internetcases: Law and technology
Essays on how it feels to be a blogger can be found at:
Maxine Clarke: Place and Community
Jennifer Epstein: Lost in Blogland
Jeff Jarvis: The Value of This Blog
Errol Morris: Cartesian Blogging
Reginald Shepherd: All Kinds of Favors Fall From It: Some Thoughts on Becoming a Blogger
Gretchen Rubin: Social Media Happiness for Authors
Margaret Atwood: How I Learned to Love Twitter
Katie Couric: On the Importance of Social Media
[a video interview by Brian Solis]
Marc Andreessen: Eleven Lessons Learned about Blogging, So Far
Jane Friedman: Audience Development for Writers: Your Life-Long Career Investment