Publicity tips for book authors

Quick links to posts about online networking, blogging, and other forms of publicity for writers and book authors

Previously posted on Treated & Released:

Part 1: Online social networking for authors

Part 2: Special online social networks for authors

Part 3: Managing your online identities

Part 4: Launching a book’s website

Part 5: Starting an author’s blog and Author blogs and websites

Part 6: Book reviewers on the Web

Part 7: Free publicity for book authors

Part 8: Book video trailers

Interview Part 1 and Part 2: Sheila Clover English, Circle of Seven Productions

Guest blogger Sheila Clover English: What is the benefit of using a book video?

Chris Brogan advises authors how to find and join online discussions

Author interview podcasts and Author interview videos

FREE ebooks

A list of FREE ebooks about book marketing

Get the definition of platform

How to get your book reviewed

Generosity is a form of self-promotion

We’ll read the blogs that are useful or entertaining

Want publicity? Be discoverable.

How to assemble an author press kit (and why)

Authors, don’t throw in the towel when it comes to self-promotion

Don’t kill your book with a lousy description

Best blogs for advice on book marketing and publicity

Book publicity and marketing know-how, courtesy of Brian Feinblum

Are you engaging in conversations with the people who care about your writing?

Authors, are you using Goodreads?

Writing for literary arts and pop culture websites


Elsewhere on the Web:

Get the whole book marketing enchilada, courtesy of Brian Feinblum, at the BookMarketingBuzzBlog.

Got all that? Dennis Cass, the author of Head Case: How I Almost Lost My Mind Trying to Understand My Brain, is feeling the pressure too:

Get Known Before the Book Deal, by Christina Katz, offers authors advice on building their platforms.

Steve Weber’s Plug Your Book! Online Book Marketing for Authors can be downloaded for free from Feedbooks.

Thriller writer J.A. Konrath is giving away The Newbie’s Guide To Publishing Book, his PDF ebook.

Jane Friedman shares her no-nonsense approach to “Audience Development: Critical to Every Writer’s Future” and offers “Draft Your Platform Action Plan: 5 Worksheets” as free downloads.

Author Chris Brogan of New Marketing Labs lays out “An Author’s Plan for Social Media Efforts.”

Author Robin Black explains her approach in “What, Me Market? (Book Marketing for the Clueless).”

Dan Schawbel lists in Forbes5 Reasons why your online presence will replace your résumé in 10 years.”

The folks at Berrett-Koehler Publishers put together a thoughtful tip sheet for authors, “Social Networks and Online Affinity Groups,” and were nice enough to include a link to Treated & Released. Thanks, BK! (a Jupitermedia Corporation enterprise) presents “A New Chapter in Bookselling: Social Networking Sites” by Frank Fortunato.

Sheila Clover English, CEO of Circle of Seven Productions, distributes a free ebook called The Book Trailer® Revolution.

Shrinking Violet Promotions presents “An Interview with a Real Live Publicist: Random House’s Kathy Dunn.”

Literary agent Andy Ross interviews “MaryMary Bisbee-Beek, Freelance Book Publicist.”

Looking for a case study? GalleyCat’s Jeff Rivera interviews “Author Abiola Abrams: On How Writers Can Build a Platform.”


Advice about starting a blog can be found at:

Blogger Buzz (the official Google Blogger blog) Introduction to Blogging Thinking of for Your Business?


Jason Kaneshiro: Ten Reasons Why You Should Start Your Own Blog

Guy Kawasaki: How Blogging Promotes Books

Mike Wallagher: How to Start a Blog

Scott Allen: Should I Blog on My Own Website or a Blog Hosting Service?

Mashable: 40+ Free Blog Hosts (there are more)

Wikipedia: Weblog software and Blog and Microblogging

Robin Mizell: Starting an Author’s Blog and Author Blogs and Websites and We’ll read the blogs that are useful or entertaining

Tom Christensen on Writers’ Blogs: 3 Dos + 3 Don’ts—or, the Basics of Karma

Maria Schneider: 20 Tips for Good Blogging

Robert Lee Brewer: 25 Ways to Increase Blog Traffic

Joel Friedlander, The Book Designer: Author Blogging 101: Top 7 Strategies for Blog Marketing

Photoshop Tutorials by Jennifer Apple: Blog Tutorial – Tips for Blog Templates & Blog Design in Photoshop

Teaching Blog: 100 Tips, Tools, and Resources for Teaching Students about Social Media

Jeff Jarvis: Introducing ‘the Social Media Sommelier’ Who Had Big Dreams and a Webcam

J.A. Konrath: A Newbie’s Guide to Publishing (on blogging)

Harold Rabinowitz: Blogging Is Not As Easy As It Looks – Part 1

Jakob Nielsen’s Alertbox: Write Articles, Not Blog Postings

Innovation in College Media: Interview with David Cohn,

Dan Blank: 2 Strategic and Compelling Reasons to Keep Blogging—Plus When to Kill a Blog


Legal tips for bloggers can be found at:

Aviva Directory: 12 Important U.S. Laws Every Blogger Needs to Know

Electronic Frontier Foundation: Legal Guide for Bloggers

Digital Media Law Project: Legal Guide

Federal Trade Commission: FTC Publishes Final Guides Governing Endorsements, Testimonials

internetcases: Law and technology

Center for Social Media at American University: Fair Use & Copyright

A Wooden Horse White Paper: Intellectual property attorney explains copyright and public domain when posting on social media

Lloyd J. Jassin, Copylaw: Fair Use and Copyright Half-truths, 12 Copyright Permission Myths

Copyright Hub: Information about copyright in the UK


Essays on how it feels to be a blogger can be found at:

Maxine Clarke: Place and Community

Jennifer Epstein: Lost in Blogland

Jeff Jarvis: The Value of This Blog

Errol Morris: Cartesian Blogging

Reginald Shepherd: All Kinds of Favors Fall From It: Some Thoughts on Becoming a Blogger

Gretchen Rubin: Social Media Happiness for Authors

Margaret Atwood: How I Learned to Love Twitter

Katie Couric: On the Importance of Social Media
[a video interview by Brian Solis]

Marc Andreessen: Eleven Lessons Learned about Blogging, So Far

Christina Katz: Success on Twitter is how strongly you can stand in the stream of popular opinion and still express something contrary because it’s true for you

Jane Friedman: Audience Development for Writers: Your Life-Long Career Investment


Et cetera:

Reuters Handbook of Journalism

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