Publicity tips for book authors
Quick links to posts about online networking, blogging, and other forms of publicity for writers and book authors
Previously posted on Treated & Released:
Part 1: Online social networking for authors
Part 2: Special online social networks for authors
Part 3: Managing your online identities
Part 4: Launching a book’s website
Part 5: Starting an author’s blog and Author blogs and websites
Part 6: Book reviewers on the Web
Part 7: Free publicity for book authors
Interview Part 1 and Part 2: Sheila Clover English, Circle of Seven Productions
Guest blogger Sheila Clover English: What is the benefit of using a book video?
Chris Brogan advises authors how to find and join online discussions
Author interview podcasts and Author interview videos
A list of FREE ebooks about book marketing
Get the definition of platform
Generosity is a form of self-promotion
We’ll read the blogs that are useful or entertaining
Want publicity? Be discoverable.
How to assemble an author press kit (and why)
Authors, don’t throw in the towel when it comes to self-promotion
Best blogs for advice on book marketing and publicity
Are you engaging in conversations with the people who care about your writing?
Authors, are you using Goodreads?
Writing for literary arts and pop culture websites
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Elsewhere on the Web:
Got all that? Dennis Cass, the author of Head Case: How I Almost Lost My Mind Trying to Understand My Brain, is feeling the pressure too:
Get Known Before the Book Deal, by Christina Katz, offers authors advice on building their platforms.
Steve Weber’s Plug Your Book! Online Book Marketing for Authors can be downloaded for free from Feedbooks.
Thriller writer J.A. Konrath is giving away The Newbie’s Guide To Publishing Book, his PDF ebook.
Jane Friedman shares her no-nonsense approach to “Audience Development: Critical to Every Writer’s Future” and offers “Draft Your Platform Action Plan: 5 Worksheets” as free downloads.
Author Chris Brogan of New Marketing Labs lays out “An Author’s Plan for Social Media Efforts.”
Author Robin Black explains her approach in “What, Me Market? (Book Marketing for the Clueless).”
Yen Cheong, assistant director of publicity at Viking and Penguin, posted:
“Promoting author events on event listing websites“
“What to include on author websites“
“DIY book promotion and publicity“
“What authors (and venues) need to know about scheduling book talks / signings“
Dan Schawbel lists in Forbes “5 Reasons why your online presence will replace your résumé in 10 years.”
The folks at Berrett-Koehler Publishers put together a thoughtful tip sheet for authors, “Social Networks and Online Affinity Groups,” and were nice enough to include a link to Treated & Released. Thanks, BK!
Internet.com (a Jupitermedia Corporation enterprise) presents “A New Chapter in Bookselling: Social Networking Sites” by Frank Fortunato.
Sheila Clover English, CEO of Circle of Seven Productions, distributes a free ebook called The Book Trailer® Revolution.
Shrinking Violet Promotions presents “An Interview with a Real Live Publicist: Random House’s Kathy Dunn.”
Literary agent Andy Ross interviews “MaryMary Bisbee-Beek, Freelance Book Publicist.”
Poet Todd Boss explains how to design and “Print a Sampler Card.”
Shelf Awareness provides a list of trade shows and book fairs.
Looking for a case study? GalleyCat’s Jeff Rivera interviews “Author Abiola Abrams: On How Writers Can Build a Platform.”
Ayelet Neff of Blonde 2.0 describes “10 Steps for the Creation of the Best Facebook Page for Your Brand.”
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Advice about starting a blog can be found at:
Blogger Buzz (the official Google Blogger blog)
WordPress.org: Introduction to Blogging
Jason Kaneshiro: Ten Reasons Why You Should Start Your Own Blog
Guy Kawasaki: How Blogging Promotes Books
Scott Allen: Should I Blog on My Own Website or a Blog Hosting Service?
Mashable: 40+ Free Blog Hosts (there are more)
Wikipedia: Weblog software and Blog and Microblogging
Robin Mizell: Starting an Author’s Blog and Author Blogs and Websites and We’ll read the blogs that are useful or entertaining
Tom Christensen on Writers’ Blogs: 3 Dos + 3 Don’ts—or, the Basics of Karma
Maria Schneider: 20 Tips for Good Blogging
Robert Lee Brewer: 25 Ways to Increase Blog Traffic
Photoshop Tutorials by Jennifer Apple: Blog Tutorial – Tips for Blog Templates & Blog Design in Photoshop
Teaching Degree.org Blog: 100 Tips, Tools, and Resources for Teaching Students about Social Media
Jeff Jarvis: Introducing ‘the Social Media Sommelier’ Who Had Big Dreams and a Webcam
J.A. Konrath: A Newbie’s Guide to Publishing (on blogging)
Harold Rabinowitz: Blogging Is Not As Easy As It Looks – Part 1
Jakob Nielsen’s Alertbox: Write Articles, Not Blog Postings
Innovation in College Media: Interview with David Cohn, Spot.us
Dan Blank: 2 Strategic and Compelling Reasons to Keep Blogging—Plus When to Kill a Blog
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Legal tips for bloggers can be found at:
Aviva Directory: 12 Important U.S. Laws Every Blogger Needs to Know
Electronic Frontier Foundation: Legal Guide for Bloggers
Citizen Media Law Project: Legal Guide
Center for Social Media at American University: Fair Use & Copyright
©ollectanea: Collected perspectives on copyright
Federal Trade Commission: Guides Concerning the Use of Endorsements and Testimonials in Advertising
internetcases: Law and technology
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Essays on how it feels to be a blogger can be found at:
Maxine Clarke: Place and Community
Jennifer Epstein: Lost in Blogland
Jeff Jarvis: The Value of This Blog
Errol Morris: Cartesian Blogging
Reginald Shepherd: All Kinds of Favors Fall From It: Some Thoughts on Becoming a Blogger
Gretchen Rubin: Social Media Happiness for Authors
Margaret Atwood: How I Learned to Love Twitter
Katie Couric: On the Importance of Social Media
[a video interview by Brian Solis]
Marc Andreessen: Eleven Lessons Learned about Blogging, So Far
Christina Katz: Success on Twitter is how strongly you can stand in the stream of popular opinion and still express something contrary because it’s true for you
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